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Minding Your Business: Rivals become collaborators to help clients, save money -- posted 04/20/09

The alliance ultimately should bolster marketing efforts and best practices, and clients won't have to peruse multiple Web sites for the latest donor information. "We heard this call, 'Help us streamline this process,' " Fontes said. "We found there was a great deal to be learned by having an open line of communication with each other instead of being fierce competitors.